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YAKIMA, Wash. -- There may be another wrinkle in the Yakima City Council equal radio time saga.

Candidate Mary Place said last week she plans to ask Gap West Broadcasting for considerations under the FCC’s equal time rules in her race against Councilman Micah Cawley, an on-air personality for the company’s 92.9 The Bull FM.

But Cawley, who goes by Cefus during his country-music show, may not fall under the equal time rule because he doesn’t use his own name on air.

My conversation this morning with Federal Communications Commission attorney Mark Berlin shed a little light on what could still be a confusing situation. For the equal time rules to take effect, the candidate on air “has to be identifiable,” Berlin said.

Now, that doesn’t mean Cawley going by a different on-air name necessarily gets Gap West off the hook. If “everybody knows who that really is,” then Place would still be entitled to equal time, Berln said.

But if Gap West were to argue that Cefus is not identifiably Cawley, “that would be a reasonable conclusion for us,” Berlin said.

He added that it would be a “rebuttable presumption,” and Place could then try to show that Cawley is indeed identifiable.

Clear as mud, right?

Gap West General Manager David Roederer said this morning that neither he nor anyone else in the company is even discussing the matter yet.

“To be honest with you, until we have a request (from Place) then it’s a nonissue,” he said.

By then, city hall reporter Chris Bristol will be back from vacation.

He’s supposed to return to the newsroom and, presumably, to Checks & Balances this Wednesday. Make sure you pop by and welcome him back.

- Pat Muir



Commentsicon2
Posted by lobo at 06/29/09 08:55PM        Post ID#: #6139

He appears on KIT frequently and they call him 'Councilman Cefus'. Also he discusses city council business and his candidacy on this forum under the user name 'cefus'. Nice try!

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Posted by lobo at 06/29/09 09:06PM        Post ID#: #6140

http://www.yakimaherald.com/yhr_users/488

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Posted by heywood at 06/29/09 10:54PM        Post ID#: #6145

Wow, all of this over 10 minutes of equal time per day. Prime example of why I wouldn't put her in charge of anything serious or valuable.

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Posted by sjuan at 06/29/09 11:41PM        Post ID#: #6148

The fair thing to do is give 10 minutes of air time to Mrs. Place's alter ego. An interesting blog topic would be "what should be the name of Mrs. Place's alter ego?"

If Cawley's alter ego is "Cefus", Mrs. Place could go by "Dufus".

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Posted by owentuckerschmidt at 06/30/09 01:34AM        Post ID#: #6152

With bitter Bonlender on her campaign committee, I wouldn't be surprised if she not only wants equal time with his DJ duties, but equal time with his advertising voiceover work as well.

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Posted by BillyJack at 06/30/09 08:15AM        Post ID#: #6159

Actually, if Ms. Place wants an accurate alter ego on air identifier,

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Posted by baglady at 06/30/09 09:46AM        Post ID#: #6166

I'm fairly new to the comment community, but I thought I was joining a literate group who didn't have to agree to discuss issues civilly. Could we leave the name calling to public bathroom walls and talk about the issue of equal time. It would seem that the equal time requirement needs to be better defined or simplified to be comprehensive to anyone running for office. And, state and county officials could then give out the same information when in inquiry is made.

It makes no difference if you listen to Cawley or Cefus . . . he is still the candidate running for office.

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Posted by sjuan at 06/30/09 10:04AM        Post ID#: #6168

baglady,
The whole situation is ridiculous and Mary Place deserves to be mocked for making an issue out of Cawley's non-political 10 minutes of airtime on a country music station. She is attempting to abuse the FCC equal time rules, which are intended to provide equal time for political topics. How does Cawley's job as Cefus entitle Mrs. Place (or "Dufus") to free air time for campaigning?

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Posted by baglady at 06/30/09 11:09AM        Post ID#: #6171

Sjuan
If you don't like the FCC's equal time rules, then work to change them.

And, if you've ever paid for air time, then you know that 10 minutes a day is a nice chunk of change for a candidate who is trying to win an election. If I were running, I'd go after it.

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Posted by sjuan at 06/30/09 11:12AM        Post ID#: #6172

I'm sure you would.

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Posted by BillyJack at 06/30/09 12:27PM        Post ID#: #6174

Ms. or Mr. Baglady,

You speak of literacy, so you must realize that the word

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Posted by Katsfm at 07/07/09 06:14PM        Post ID#: #6451

(This comment has been removed by a Yakima Herald-Republic moderator)

Posted by Katsfm at 08/14/09 11:21AM        Post ID#: #9822

should it not be public knowledge that Laurel Cawly, wife of Micah Cawley is The "show killer? on 94.5 kats?

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