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Valley Mall changes ahead

SARA GETTYS/Yakima Herald-Republic
Retail storefronts near Valley Mall stand empty.


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Some local shoppers got a bit excited when CenterCal Properties  posted a site plan on its Web site that named tenants for vacant spaces at the Valley Mall.
Too bad it’s the wrong one.
When I reached Fred Bruning, president of the Portland-area CenterCal, about the site plan, he mentioned that the document was a working one and was completely inaccurate at this point. (They have since taken the site plan off the Web site.) 
Bruning, however, did give me some tidbits of interest:

Forever 21 will not go into Gottschalks. Turns out that Forever 21, for those first few months, was working with the bankruptcy trustee for Gottschalks, not CenterCal. A few weeks after it won the lease for the Valley Mall, along with several other stores, it decided to not to go through with the deal and a bankruptcy judge ultimately terminated the lease.
Once Forever 21 was no longer had a hold on the lease, CenterCal could contact other prospective tenants for the space. At this point, they’re working to get a letter of intent from a department store.
But what about those lease negotiations? Forever 21 did talk to CenterCal about the possibility of opening elsewhere in the mall, but those discussions have been quiet for the last few weeks, Bruning said.

Best Buy will not be going into the Linens ‘n Things space.
Bruning said CenterCal was close on getting a deal with the Minneapolis-area electronic store chain, but the deal went cold at the last minute.
Instead, another kitchen store chain will go in its place. He wouldn’t provide a name, but said that he expects a building permit application to show up in Union Gap’s planning department in the next 30 days.
“It’s better to bring a new tenant to a (local) market, then to make a vacancy for someone else,” he said.

• Expect new store announcements for both the Valley Mall and the Valley Mall Plaza to come just in time for the holidays. Bruning notes that it seem retailers were not doing much as they struggled through the national recession, which explain the lack of activity at the local level. 
“We went through the worse retail recession in 40 years in the last 18 months,” he said.
But now some retailers seem ready to expand again, he said. He’s has a few potential apparel and restaurant tenants for spaces vacated by Rex TV & Appliance  and Corral West Ranchwear.

• One potential tenant for the mall is a restaurant concept from Matthew Silverman, who is known in culinary circles for being the youngest person named as an executive chef at restaurants run by food personality Wolfgang Puck.
“It’s something different from the Olive Gardens and Red Robins in the area,” Bruning said.
Seems far fetched? Turns out that Bruning recently worked with Silverman earlier this year to open three restaurants at Blackhawk Plaza, another CenterCal property in Danville, Calif.

Some interesting developments, eh? The retail world can change quite quickly. I’ll keep you updated.

Reach blogger Mai Hoang at mhoang@yakimaherald.com or by commenting on this entry.
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6 comments so far.

Posted by graffitibrad at 10/29/09 12:39PM        Post ID#: #16414

**Yawn** So sad nobody will commit to building in Yakima. Let us know when someone actually will speak on what will be built instead of all the run around.

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Posted by jk2040 at 10/29/09 01:57PM        Post ID#: #16423

I think the "run around" is just standard procedure, it's annoying, but I think they just like to wait until it is really official and they have the lease signed and the permits, etc.

As someone who saw the site plan beofre it was taken down, I was kind of disappointed with the new stores they had listed, so hopefully they can get some more exciting ones on board. I mean, they're nice stores and all, but I just want something different, something that's not already in the Tri-Cities, unless it's A&F or Gap(I miss it!), I would be happy with those.

One other thing, I hope these new retailers and mall management will change the store fronts/facades on the Valley Mall Plaza, it looks so bland and boring. I was looking at the other CenterCal properties in Oregon and Cali. and they look so beautiful! Great store fronts and landscaping. I think just because it's Yakima, they toned it down, or that's just how it seems to me. That former Linen's N' Things space is just downright ugly.

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Posted by Lloyd at 10/29/09 03:35PM        Post ID#: #16430

I too want specifics, but am encouraged that some new retailers are coming. Hopefully CenterCal is aggresive in their pursuit of them, both for their sake and ours.

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Posted by mickey at 10/29/09 08:27PM        Post ID#: #16463

sorry, but our mall sucks!

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Posted by greeley at 11/03/09 07:23PM        Post ID#: #16901

hey jk2040 do you remember any of the new stores listed on that site plan before it was taken down? I would like to hear what they were. I'm sure I'm not the only one who like to know if you can remember.

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Posted by greeley at 11/03/09 07:49PM        Post ID#: #16905

I sure hope JC Penny is one of the possible tenants. I know it is far fetched but I would like to see an Apple store. Also I would like to see Metro Park it is a fairly new store but there is one in the state. It is like a combo of The Buckle and Zumiez. I also would welcome A&F and Gap. I'm surprised we don't have a Gap since the old Yakima Mall had one. There are a few stores that never moved when every one else did. I like Auntie Ann's but we still need Cinnabon. Once we have Cinnabon will have a true mall. That would make the food court complete. DQ is in food courts now and we don't have a burger joint so that would be great. Also GameStop needs to be in the Mall. every other mall has their Gamestop in the mall so why don't we. Lets hope they can fill the empty spaces with stores people will like. To end my rant I don't think restaurants belong inside a mall unless it is with the food court.

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